Customer examples

Customer outcomes

Core is $1,500 per month. Customer examples below show estimated strategy output of $24k–$181k from a single active month — often from one project or one competitor programme. Many teams recover a full month of subscription from a single workflow.

Estimated value based on HELM manual-effort benchmarks applied to completed platform activity. Figures represent estimated effort equivalent, not invoiced savings. Individual results vary by scope and usage.

Large enterprise

Sustained strategy cadence over seven months

Period: Seven months

One large enterprise used HELM across seven strategy projects over an extended engagement period — a sustained strategy capability, not a one-off project.

Estimated effort-equivalent value range (internal benchmarks): US$145k–US$336k — not customer-verified savings.

Outputs

  • 16 approved or completed deliverables
  • 7 applied strategic frameworks
  • 21 strategic Q&A sessions
  • Multiple strategy refresh and corporate strategy workstreams

Strategic benefits

  • Organizational memory: seven projects built on shared company context instead of restarting research each cycle
  • Governance at scale: QA-reviewed deliverables and frameworks give leadership a consistent standard across workstreams
  • Reduced key-person risk: strategy capability lives in the platform, not only in individual analysts or external relationships
Consumer goods

Four strategy programmes in a single month

Period: One month

A consumer goods company compressed multiple strategic workstreams into a repeatable workflow, including long-range corporate strategy iterations.

Estimated effort-equivalent value range (internal benchmarks): US$79k–US$181k — not customer-verified savings.

Outputs

  • 4 strategy projects
  • 9 deliverables
  • 3 strategic Q&A sessions

Strategic benefits

  • Parallel decision-making: multiple strategic questions answered in the same month instead of queued sequentially
  • Faster option exploration: teams can test more strategic paths without multiplying external spend
  • Alignment across programmes: shared platform context reduces contradictory recommendations across simultaneous workstreams
Technology company

Future-state strategy at high volume

Period: Single project

A technology company completed a future-state strategy project with structured quality review and executive-ready deliverable standards.

Estimated effort-equivalent value range (internal benchmarks): US$37k–US$88k — not customer-verified savings.

Outputs

  • 13 deliverables
  • Quality-reviewed deliverable standards
  • 6 competitor profiles
  • ~20 minutes platform phase execution time

Strategic benefits

  • Decision-ready in days, not weeks: rapid platform execution supports moving while the market is still moving
  • Competitive context built in: six competitor profiles integrated into future-state work reduce blind spots in transformation choices
  • Quality without the review cycle drag: executive-ready, QA-reviewed standards without a long external review loop
Fintech startup

GTM, market sizing, and competitor strategy

Period: Multiple projects

A fintech startup built competitor strategy, market sizing, and go-to-market planning on a lean team without scaling internal analyst headcount.

Estimated effort-equivalent value range (internal benchmarks): US$97k–US$205k — not customer-verified savings.

Outputs

  • 3 strategy projects
  • 12 deliverables
  • 6 competitor deep-dives
  • 1 deep research report
  • 1 industry analysis

Strategic benefits

  • GTM decisions with evidence: market sizing, competitor strategy, and deep research in one place before committing commercial bets
  • Lean-team leverage: full GTM intelligence stack without scaling internal analyst headcount or serial consultant engagements
  • Board and investor readiness: structured outputs for funding, partnership, or market-entry conversations on startup timelines
Financial services

Competitor intelligence programme

Period: Per month

Especially valuable where competitors are changing pricing, propositions, and customer experience continuously.

Estimated effort-equivalent value range (internal benchmarks): US$25k–US$42k — not customer-verified savings.

Outputs

  • 7 competitor deep-dives completed

Strategic benefits

  • Faster response to competitor moves: intelligence supports timely pricing and positioning calls when propositions change continuously
  • Reduced competitive blind spots: seven deep-dives create systematic coverage vs episodic ad-hoc research
  • Better-informed revenue decisions: competitive context feeds product, pricing, and sales strategy — not just research for its own sake
Insurance

Recurring market visibility across two accounts

Period: One engagement

Insurance teams used HELM for competitive positioning, product design, customer experience, and regulatory context.

Outputs

  • 5 competitor deep-dives across two accounts

Strategic benefits

  • Regulatory and competitive context together: supports product design and CX differentiation where both matter
  • Recurring visibility, not point-in-time reports: two accounts maintained on HELM vs competitor snapshots that age quickly
  • Cross-account leverage: same capability applied across accounts enables pattern recognition and faster reuse
Engineering services

Structured strategy without a large programme

Period: Two projects

Strategy work important enough to require structure, but not always large enough to justify a traditional external programme.

Estimated effort-equivalent value range (internal benchmarks): US$39k–US$88k — not customer-verified savings.

Outputs

  • 2 strategy projects
  • 4 deliverables
  • Executive-ready quality standards
  • Strategic Q&A support

Strategic benefits

  • Right-sized rigour: enterprise-grade structure and QA without a traditional large external programme
  • Executive confidence on smaller bets: strategy work important enough to need structure, but not big enough to justify a major consultancy engagement
  • On-demand strategic Q&A: leadership questions answered without scheduling consultants or waiting for the next project phase
B2B SaaS startup

Client acquisition strategy in under two hours

Period: Under 2 hours

An early-stage company moved quickly from commercial uncertainty to a structured, decision-ready acquisition strategy.

Estimated effort-equivalent value range (internal benchmarks): US$24k–US$36k — not customer-verified savings.

Outputs

  • 4 client acquisition reports
  • Deliverables ready in under two hours
  • 10 pre-built competitor profiles leveraged

Strategic benefits

  • Commercial clarity on startup clock: from uncertainty to structured acquisition strategy in under two hours when runway matters
  • Intelligence reuse: ten pre-built competitor profiles leveraged instead of rebuilding from scratch — a faster, lower-risk starting point
  • Avoid costly wrong turns: decision-ready acquisition reports before spending on sales motion, hires, or channel bets