Helm Strategy

YOUR ALWAYS-ON STRATEGY CAPABILITY

Increase your strategy team's capacity for the decisions that matter.

HELM brings continuous market intelligence, structured strategic analysis and your organisation's knowledge into one connected strategy capability.

Help your team address more strategic priorities, respond to change and prepare decision-ready work—without proportionally increasing internal resources.

See HELM in action

See how HELM supports real strategy workflows, from research and analysis to executive-ready outputs.

Competitive intelligence in HELM showing an observed competitor development, strategic interpretation and response options
From competitor developments to strategic implications and potential responses—all within HELM.

Strategy demands don't always match the resources available.

Strategy teams are expected to understand changing markets, respond to competitors, assess growth opportunities and support important executive decisions.

Yet the volume of strategic work rarely matches the capacity available to deliver it.

Research must be updated. New questions emerge. Board and executive requests compete for attention. Valuable information and previous analysis can become fragmented across people, projects and tools.

More strategic priorities than available capacity

Your team has the expertise to address important business questions, but limited time to investigate every opportunity, risk or strategic alternative.

Research that needs to be rebuilt

Recurring analysis often means collecting information again, revisiting assumptions and reconstructing work that has already been completed.

Strategic knowledge spread across the organisation

Research, decisions and organisational context are often stored in different places, making it harder to maintain continuity between projects.

The challenge isn't a lack of strategic expertise. It's making better use of the expertise you already have.

One connected capability for ongoing strategic work.

HELM brings together the intelligence, organisational knowledge, analytical workflows and outputs that strategy teams need to support their business.

Rather than approaching every strategic question as a new, disconnected project, your team can work within a shared environment that builds on existing information and previous analysis.

  1. 1. Monitor

    Stay informed

    Track relevant competitor activity, industry developments, market signals, technology disruption and regulatory change.

  2. 2. Remember

    Build on what you know

    Bring company knowledge, business priorities, previous research and strategic context into subsequent work.

  3. 3. Work

    Apply structured analysis

    Use guided strategy workflows to investigate markets, assess competitors, evaluate opportunities and develop strategic options.

  4. 4. Decide

    Prepare useful recommendations

    Turn analysis into structured findings, decision briefs, reports and presentations for executive consideration.

  5. 5. Learn

    Build continuity

    Retain relevant work and intelligence so your strategy capability becomes more useful across recurring projects and planning cycles.

Continuous intelligence. Shared strategic context. Structured analysis. Executive-ready work.

Company Brain graph showing strategic entities, relationships and organisational context in HELM
Company Brain connects strategic entities and provenance so context carries into the next piece of work.

The Company Brain graph connects goals, facts, assumptions and related work—so strategic context and provenance stay visible as your team moves from monitoring to analysis.

More strategic capacity. Greater impact.

HELM is designed to help your team deliver more of the strategic work that matters, while retaining control of the analysis and recommendations.

  1. 1

    Address more strategic priorities

    Increase your team's analytical capacity to investigate opportunities, understand competitors and support more of the organisation's strategic agenda.

  2. 2

    Support better-informed decisions

    Combine current market intelligence, structured analysis and relevant organisational knowledge to prepare more timely and defensible strategic recommendations.

  3. 3

    Focus on higher-value strategic work

    Spend less time rebuilding research and preparing recurring analysis, and more time evaluating options, developing recommendations and advising leadership.

  4. 4

    Build a capability that improves with use

    Maintain research, strategic context and previous outputs in a shared environment that supports continuity across projects and team members.

Your team's expertise remains central. HELM helps extend what that expertise can deliver.

HELM strategy project deliverables with review status and executive summary option
Multiple coordinated deliverables with QA review status within a single strategy project.

From strategic questions to decision-ready work.

HELM supports recurring strategic responsibilities through connected intelligence, structured workflows and reviewable outputs.

Explore three examples of how the platform works.

Example 1 — Understand competitor moves and respond

Move from competitor intelligence to strategic response.

When a competitor announces a significant development, understanding what happened is only the beginning.

HELM helps your team examine the development, assess its potential strategic implications and consider response options.

Review the supporting information, challenge the interpretation and determine which actions warrant further consideration.

Competitive intelligence

Competitive move analysis with strategic interpretation in HELM
Competitive intelligence showing an observed development, strategic interpretation and reviewable response options.

Scheduled monitoring

Scheduled intelligence workflow configuration in HELM
Scheduled workflows keep competitor and market intelligence running on the cadence your team defines.

Example 2 — Run structured strategic projects

Structure the work. Keep your team in control.

Move from a strategic question to a defined scope, structured workplan and coordinated analysis.

HELM supports project scoping, workplan review, analytical deliverables and feedback throughout the process.

Your team can shape the direction, review the outputs and apply its own judgment to the resulting recommendations.

Workplan approval

Strategy project workplan awaiting approval in HELM
Review and approve the generated workplan—and checkpoint preferences—before HELM begins coordinated execution.

Structured deliverables

HELM strategy project deliverables with review status and executive summary option
Track analytical deliverables, QA review status and paths to documents, presentations and executive summaries.

Example 3 — Prepare work for executive discussion

Turn analysis into executive-ready outputs.

Strategic analysis creates value when it informs decisions.

HELM helps organise research, findings, strategic options and recommended actions into structured reports, decision briefs and presentations.

Move from investigating an issue to preparing material that your leadership team can review, challenge and use.

Presentation overview

Overview of a multi-slide strategic presentation produced in HELM
An example multi-section strategic presentation produced in HELM, with navigable structure for executive review.

Market context

Example strategy presentation slide showing market context
Individual slides can cover market landscape, competitive dynamics and strategic implications.

Choices and execution

Example strategy presentation slide showing strategic choices and execution
Strategic choices, recommendations and phased execution—ready for leadership discussion.
See HELM in action

Strategic decisions require analysis you can trust.

Strategy work needs more than a plausible answer. It needs clear reasoning, relevant evidence and the ability to challenge assumptions before decisions are made.

HELM is designed to support that discipline.

Structured analytical methods

Purpose-built workflows provide a consistent approach to investigating strategic questions, assessing alternatives and developing recommendations.

Reviewable evidence and assumptions

Relevant workflows provide source references, analytical assumptions and review information to help your team assess the basis of the findings.

Professional judgment remains essential

HELM supports strategic analysis; it does not replace the expertise, accountability or decision-making responsibilities of your leadership team.

Work that can be reviewed and refined

Review strategic findings, provide direction and refine the resulting analysis before it is used for important decisions.

Substantive analysis

Substantive strategic recommendations produced in HELM
Structured strategic recommendations and findings your team can review before decisions.

Evidence and review

Evidence, assumptions and review information supporting strategic analysis in HELM
Source references, assumptions and review information to support professional judgment.

See what HELM produces

Explore examples of substantive strategic analysis, completed project deliverables and executive presentations.

View example strategy outputs

Understand the potential value

HELM's Value Delivered functionality helps make completed platform work and estimated capacity benefits more visible.

The value of HELM should be assessed through the quality and usefulness of the work produced, the effort required and the additional strategic capacity made available.

Estimated productivity benefits depend on the workflow, existing processes and time required for review. They should not be interpreted as guaranteed cost savings.

What could additional strategic capacity be worth to your team?

Estimate the time and capacity your team could make available by using HELM for recurring strategic analysis, intelligence and executive decision support.

Calculate your potential value

Data trust and security

HELM Value Delivered view summarising completed platform work

Frequently asked questions

How is HELM different from ChatGPT, Claude or Microsoft Copilot?

General-purpose AI tools can be valuable for research, analysis and drafting. HELM is built specifically for ongoing strategy work. It brings together continuous intelligence, structured strategic workflows, shared organisational context and executive-ready outputs in one environment. It is designed to complement your existing AI tools, while reducing the effort required to organise and maintain recurring strategy workflows.

Who is HELM designed for?

HELM is designed for leadership teams and strategy professionals responsible for corporate strategy, market and competitor intelligence, growth opportunities, strategic planning and executive decision support. It is particularly relevant to organisations with significant strategic responsibilities and limited dedicated analytical capacity.

What types of strategic work can HELM support?

HELM supports a range of recurring strategy activities, including industry and competitor analysis, market intelligence, strategic planning, growth and market-entry assessments, corporate development research, scenario analysis and executive decision preparation. These capabilities can be used individually or through more structured strategic projects.

Can HELM use our organisation's existing information?

Yes. HELM includes a shared company knowledge environment that can incorporate relevant organisational information and support its reuse across strategic work. The information you choose to provide should be consistent with your organisation's data-handling requirements and approval processes.

How reliable are HELM's outputs?

HELM uses structured analytical workflows, research sources and review processes intended to support consistent, evidence-based strategic work. As with any AI-assisted analysis, material facts, assumptions and recommendations should be independently checked before they are relied upon for significant business decisions. HELM is designed to support professional strategic judgment, not replace it.

Does HELM replace our strategy team or external advisers?

No. HELM is designed to extend your organisation's strategic capability. Your team remains responsible for strategic judgment, stakeholder engagement and decision-making. HELM can help undertake recurring analysis and prepare supporting materials, allowing your team and advisers to focus on activities where their expertise creates the greatest value.

How much does HELM cost?

HELM Core is available for US$1,500 per month or US$15,000 per year, supporting up to five users. Enterprise packages are available by quotation for organisations requiring broader deployment, additional users or tailored requirements.

What is involved in getting started?

Getting started typically involves establishing your organisation's working context, identifying the strategic workflows most relevant to your team and introducing users to the platform. The specific onboarding approach depends on your intended use, information requirements and organisational approval processes.

Can our team evaluate HELM before committing?

A tailored demonstration is the best starting point. Where appropriate, we can also discuss a defined evaluation focused on relevant strategic workflows, agreed deliverables and clear success criteria.

What about information security and confidentiality?

HELM provides information about its data-handling practices and security controls to support customer evaluation. Organisations with specific technology, confidentiality or regulatory requirements can discuss these during the evaluation process and involve their IT or security teams as needed.

Security details: Data trust and security

Give your strategy team the capacity to deliver more.

Your team already brings the strategic expertise.

HELM helps extend that expertise through continuous intelligence, structured analysis, shared organisational knowledge and executive-ready outputs.

See how HELM could support your organisation's recurring strategy work and help your team address more of the priorities that matter.

See HELM in action

A tailored demonstration of the platform, its workflows and the outputs your strategy team can produce.

See HELM in action

Discover how HELM supports strategy teams through continuous intelligence, structured analysis and executive-ready outputs. Arrange a demonstration to explore the workflows and capabilities most relevant to your organisation.

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See HELM in action